Search engine optimization (SEO) is the practice of optimizing a website or web page to increase its visibility and ranking on search engine results pages (SERPs).
There’s no point having a website if no-one can find it. That’s just the way it is, and it makes perfect sense. People interested in the information on your site must be able to find it quickly and easily. If not, why bother with a website at all? SEO (Search Engine Optimisation) can help.
Advantages of using SEO
Increased visibility and traffic: The primary advantage of SEO is that it can increase the visibility of your website or web page on search engines. This leads to increased traffic to your site, which can result in more leads, sales, and revenue.
Cost-effective: Compared to other forms of digital marketing, such as pay-per-click (PPC) advertising, SEO can be relatively inexpensive. Once your is optimised for SEO, the ongoing costs are minimal, making it a cost-effective marketing strategy.
Targeted audience: With SEO, you can target a specific audience based on their search queries. This means that the people who find your website through search engines are more likely to be interested in what you have to offer, which can lead to higher conversion rates.
Builds trust and credibility: Websites that rank higher on search engine results pages are perceived as more credible and trustworthy by users. By optimizing your website for SEO, you can establish your brand as an authority in your industry, which can lead to increased trust and credibility among your target audience.
Long-term results: SEO is a long-term strategy that can provide lasting results. While it may take some time to see the results of your efforts, once you achieve a high ranking on search engines, it can be difficult for competitors to displace you.Overall, the advantages of SEO make it an essential strategy for any business looking to increase its online visibility and grow its customer base. By optimizing your website for SEO, you can drive targeted traffic to your site, establish your brand as an authority in your industry, and achieve long-term growth and success.
SEO or Search Engine Optimisation
An entire global industry has built up around optimising websites so they can be found. And not just found, but displayed on the first page of search results.
Many large corporations want to dominate search results. They are willing to pay hundreds of thousands of dollars every year to achieve this. Some pay Google directly to guarantee top search results. Some do it by optimising their web content for particular search words or phrases people use to search the Web. And of course those that can afford it may use both approaches.
Search Engine Optimisation (SEO) can be complex and is a specialised area of website development. It’s that complexity that can make it expensive. Crafting words and images on a website to rank well in search results can be very challenging. What makes it even harder is that your competitors are trying to do the same thing to get their websites higher in the search results too.
Google is the major player in determining what people will see when they search the Web. Google begins by indexing all the content it can find and access on the Web. This happens non-stop.
By current estimates there are about 1.5 billion websites already out there. Thousands are being added every day. It’s easy to see why Google’s indexing bots can never, ever sleep!
The next step happens when you use Google to search for particular words or phrases – your “search term”. Google instantly compares the search term to its huge index of Web content.
Google uses complex algorithmic tools to make matches between search terms and content on the Web. Reportedly over 200 criteria make up the algorithms. The website that best matches a search term with the Google index according to the algorithms will be placed at the top of unpaid (organic) search results. Most people searching on the Web don’t look beyond the first two pages. The challenge of SEO is to get your website on Page 1 of the SERP (Search Engine Results Page).
Getting Google’s Attention For Free
Only Google can absolutely guarantee to list your site first in search results, provided you pay them, and that can quickly become very expensive . SEO specialists can also help optimise your site. At WEBinate we provide advanced SEO services that are affordable for small businesses. But there is also something you can do right now that will help you to get better SEO results for free, and it’s really easy!
There is a very simple way to begin to get better SEO results for your website. It costs nothing more than a bit of your time, and Google loves it! Just add your website to reliable and well known online business listing websites. The sooner you do this, the sooner you’re likely to see improved search rankings.
Get Business Listings for Better SEO Results
There are hundreds, maybe thousands of business listing websites. Many are not very effective, but some are. List your business on the right business listing sites so Google understands you’re serious about promoting your brand.
In my opinion, the most important places to register your business are:
Following is a list of other useful Australian business directories. Most of them are free. The sooner you add your website to some of them the sooner you’ll start to get better seo results for free. Make sure your business stands out!