Get Better Search Results
There’s no point having a website if no-one can find it. That’s just the way it is, and it makes perfect sense. People with an interest in the information your site contains must be able to find it quickly and easily. If not, why bother with a website at all?
Only Google can absolutely guarantee to list your site first in search results, provided you pay them . SEO specialists can also help optimise your site. Although that’s not cheap either. But there is something you can do right now that will help you to get better search results. You can do it yourself and it’s free and easy!
SEO or Search Engine Optimisation
A entire global industry has been built up around optimising websites so they can be found. And not just found, but displayed on the first page of search results. Paying Google to be listed on page one is an option, but it can become very expensive.
Many large corporations want to dominate search results. They are willing to pay hundreds of thousands of dollars every year to achieve this. Some pay Google directly to guarantee top search results. Some do it by optimising their web content for particular words or phrases people search for. And of course those that can afford it may use both approaches.
Search Engine Optimization (SEO) can be complex and is a specialised area of website development. It’s that complexity that can make it expensive. Crafting words and images on a website to rank well in search results can be very challenging. What makes it even harder is that your competitors are trying to get higher in the search results too.
Google is the major player in determining what people will see when they search the Web. Google begins by indexing all the content it can find and access on the Web. This happens non-stop.
By current estimates there are about 1.5 billion websites already out there. Thousands are being added every day. It’s easy to see why Google’s indexing bots can never, ever sleep!
The next step happens when you use Google to search for particular words or phrases – your “search term”. Google instantly compares the search term to its huge index of Web content.
Google uses complex algorithmic tools to make matches between searches and content on the Web – reportedly over 200 of them. The best matches between a search term and the index will be placed at the top of unpaid (organic) search results. Most people searching on the Web don’t look beyond the first two pages. The challenge of SEO is to get your website on Page 1 of the SERP (Search Engine Results Page).
Getting Google’s Attention for Free
There is a very simple way to begin getting better search results for your website. It often costs nothing more than a bit of your time, and Google loves it! Add your website to reliable and well known online business listing websites. The sooner you do this, the sooner you’re likely to see improved search rankings.
Get Business Listings for Better Search Results
There are hundreds, maybe thousands of business listing websites. Many are not very effective, but some are. List your business on the right business listing sites. This tells Google you’re serious about promoting your brand.
In my opinion, the most important places to register your business are:
Following is a list of other useful Australian business directories. Most of them are free. The sooner you add your website to some of them the better. Make sure your business stands out!
Need SEO help?
If you would like to improve the SEO of your website, please get in touch.