Geraldton Web Design
If you're thinking....
Essential Elements of Good Design
There's more to web design than words and images. Yes, they're important and essential to communicate effectively. But alone, they're not enough to engage the audience, or to establish the right impression of your business.
At Geraldton Web Design, we pay close attention to all the essential design elements necessary to create a positive impact on visitors. The design elements we carefully consider in any design include:
Key Design Elements
Page speed
Simplicity and accessability
Functionality
Easy and clear navigation
High quality images and video
Image optimisation
Font style (typography)
Clear calls to action
Colour choices
Mobile responsiveness
Search engine optimisation
Design layout, spacing
Why Good Web Design Matters
At Geraldton Web Design, we know that great design is essential for high performing websites. It greatly enhances the user experience and improves website performance. Here are the main benefits of good website design:
Enhanced usability:
A good design makes a website easy to navigate, which makes it more user-friendly. A well-designed website will have clear, concise, and consistent navigation that will make it easy for users to find what they are looking for.
Boosted engagement:
Good design helps to make a website more engaging and visually appealing, helping to keep visitors to your site engaged for longer. A website with a clean and modern design is more likely to encourage visitors to look around. The longer they stay, the more they'll learn more about you and the more likely they are to do business with you.
Increased trust:
A well-designed website looks more professional and trustworthy, which can increase users' confidence in the website and the company behind it. A website that looks unprofessional or poorly designed can create a negative impression, which can harm the reputation of the company.
Improved conversion rates:
A good design can help to improve conversion rates by making it easy for users to complete your desired actions, such as filling out a form, making a purchase, or signing up for a newsletter. A well-designed website will have clear calls to action and easy-to-use forms that encourage users to take action.
Boosts search engine rankings:
Good design can also help to boost search engine rankings by making a website more search engine friendly. A well-designed website will have clean code, optimized images, and clear navigation, which can help search engines crawl and index the website more effectively.
A website with good design is more likely to attract and retain users, which can ultimately lead to greater success for the website and the company behind it.
You can be confident that Webinate, the Geraldton Web Design Studio, carefully considers every essential element of best practice in web design . It's at the very heart of what we do.
Mobile Responsive Design
Web design is important because it determines how your audience responds to your brand. The impression your site makes on them can either get them to remain on your page and learn about your business or leave, and switch to a competitor's site. Good web design helps you keep leads on your page. It's the first step in turning your visitor into your customer.
Users view content on many different sized devices. Imagine that your web designer creates a beautiful design for large desktops, but when viewed on mobile devices, everything becomes a jumbled mess. Even worse, some of the information on the web page is cut off.
Two things need to happen in design to ensure people are attracted to your site and stay long enough to learn about your business. First and formost, the information on the site has to be helpful to them. It must be informative and easy to find and understand. Second, that information has to be presented in an attractive format. That's why the design has to be able to reconfigure itself to any screen size and still communicate your message.
At Webinate, the Geraldton Web Design Studio, all the websites we create are responsive. Whether it's a big desktop screen they're using, an Android smartphone, an iPhone or a tablet, our designs will adapt automatically to give viewers the best possible experience.
Google Rewards Responsive Design!
Google's algorithm considers hundreds of factors to decide where your website will rank in search results. One key factor is whether your site is rated by Google as "mobile friendly". Google even provides a simple online test to check whether a website is "mobile friendly" here.
If the test passes, Google is more likely to display your website higher in search results. The higher your ranking, the more likely your potential customers are to see your site link and click on it.
Images Make a Big Difference
A Picture Tells A Thousand Words
We've all heard that saying. Well, guess what - it's actually true.
Science tells us that it took about 6 million years for humanity to evolve. Throughout almost all of that time, we relied on what we could see to understand the world. We still do!
Written language is a relatively recent invention, and it's not instinctive - we have to learn it. Even then, it's a slow means of communicating.
Vision is entirely different. We've had it from the start - it's "hard wired" into humanity. That's why human brains often interpret images much faster than they can understand the meaning of written words. Logos are an example of images that work better than words.
At Geraldton Web Design Studio, we try to incorporate relevant images into our web page designs wherever they're appropriate and add value to the message we want to get across. Fortunately, at Webinate, we have access to millions of high quality images that cover almost any requirement. And, Google likes images because it knows humans do too!
So, if you're looking for a Geraldton web design that stands out from the rest, we'd love to hear from you.
It's important that good SEO is built into the design of every website. Although SEO is just one of many signals that determine a website's search ranking, without it, the site is unlikely to rank well in search results. And, getting SEO right is challenging. It may even require regular review and updating to remain effective against your online competitors, and to adapt to Google's constanly changing SEO algorithms.
SEO is big business. Without proper SEO, there's not much point in having a website to begin with, since no-one is likely to ever see it in search results. If they can't see it, they can't click on it to get to your website.
Most people will look carefully at page one of their search results. If they can't see exactly what they're looking for, they may go to page two - but that's about as far as they'll bother to look.
Research tells us that people are usually more interested in the organic listings than the paid advertisements. The idea is that people consider organic results to be more trustworthy than paid listings. It's these organic listings that come from SEO.
Always keep in mind though, that getting found on page one search results can never be absolutely guaranteed, unless you're willing to pay Google and Bing for that privilege.
Every web page we design already incorporate the basic SEO that comes built into all WordPress websites.
However, at Geraldton Web Design Studio, we make sure that at least one page on each site we build is super-optimised for search results, free of charge. The page we choose for optimisation will be the one that has the strongest focus on what your business or organisation is offering to your market.
Of course, if you want optimise more pages on your website for search engines, just ask us for an obligation free quote. All you need to do is get in touch.