Geraldton Web Design
Good Design Matters
In today’s digital world, your website is the first interaction consumers have with your business. You have about 3 - 10 seconds to impress them!
Essential Elements of Good Design
There's more to web design than words and images. Yes, they're important and essential to communicate effectively. But alone, they're not enough to engage the audience, or to establish the right impression of your business.
At Geraldton Web Design, we pay close attention to all the essential design elements necessary to create a positive impact on visitors. The design elements we carefully consider in any design include:
Simplicity and accessability
Easy and clear navigation
High quality images and video
Font style, or typography
Clear calls to action
Search engine optimisation
Design layout, spacing
Mobile Responsive Design
Web design is important because it determines how your audience responds to your brand. The impression your site makes on them can either get them to remain on your page and learn about your business or leave, and switch to a competitor's site. Good web design helps you keep leads on your page. It's the first step in turning your visitor into a customer.
Users view content on many different sized devices. Imagine that your web designer creates a beautiful design for large desktops, but when viewed on mobile devices, everything becomes a jumbled mess. Even worse, some of the information on the web page is cut off.
Two things need to happen in design to ensure people are attracted to your site and stay long enough to learn about your business. First and formost, the information on the site has to be helpful to them. It must be informative and easy to find and understand. Second, that information has to be presented in an attractive format. That's why the design has to be able to reconfigure itself to any screen size and still communicate your message.
At Webinate, Geraldton's Web Design Studio, all the websites we create are responsive. Whether it's a big desktop screen they're using, an Android smartphone, an iPhone or a tablet, our designs will adapt automatically to give viewers the best possible experience.
Google Rewards Responsive Design!
Google's algorithm considers hundreds of factors to decide where your website will rank in search results. One key factor is whether your site is rated by Google as "mobile friendly". Google even provides a simple online test to check whether a website is "mobile friendly" here.
If the test passes, Google is more likely to display your website higher in search results. The higher your ranking, the more likely your potential customers are to see your site link and click on it.
Images Make a Big Difference
A Picture Tells A Thousand Words
We've all heard that saying. Well, guess what - it's actually true.
Science tells us that it took about 6 million years for humanity to evolve. Throughout almost all of that time, we relied on what we saw to understand the world.
Written language is a relatively recent invention, and it's not instinctive - we have to learn it. Even then, it's a slow means of communcating.
Vision is entirely different. We've had it from the start - it's "hard wired" into humanity. That's why human brains often interpret images much faster than they can understand the meaning of written words. Logos are an example of images that work better than words.
We try to incorporate relevant images into our web page designs wherever they're appropriate and add value to the message we want to get across. Fortunately, at Webinate, we have access to millions of high quality images that cover almost any requirement. And, Google likes images because it knows humans do too!
So, if you're looking for a Geraldton web design that stands out from the rest, we'd love to hear from you.
It's important that good SEO is built into the design of every website. Although SEO is just one of many signals that determine a website's search ranking, without it, the site is unlikely to rank well in search results. And, getting SEO right is challenging. It may even require regular review and updating to remain effective against your online competitiors.
SEO is big business. Without proper SEO, there's not much point in having a website to begin with, since no-one is likely to ever see it in search results. If they can't see it, they can't click on it to get to your website.
Most people will look carefully at page one of their search results. If they can't see exactly what they're looking for, they may go to page two - but that's about as far as they'll bother to look.
Research tells us that people are usually more interested in the organic listings than the paid advertisements. The idea is that people consider organic results to be more trustworthy than paid listings. It's these organic listings that come from SEO.
Always keep in mind though, that getting found on page one search results can never be absolutley guaranteed, unless you're willing to pay Google and Bing for that privilege. Even if you do pay them, SEO will still determine where your website sits within those paid listings.
At Webinate Web Design Geraldton, we make sure that at least one page of every sight we build is optimised for search results. The page we choose for optimisation will be the one that has the strongest focus on what your business or organisation is offering to your market.
Of course, if you want professional SEO on more pages, we can do that for you for a reasonable fee.